David Lynch's previous work with fashion companies includes advert collaborations with
Gucci,
Calvin Klein and
Yves Saint Laurent. According to Lynch, he was contacted by
Dior with some basic guidelines: They called me up and said, 'Would you like to make a
short film for the internet? You can do anything you want, you just need to show the handbag, the
Pearl Tower and some old Shanghai.' ... This falls between a regular film and a commercial. I liked that idea. There are adverts and people get hit hard, and then there is this, where it is like coming at it from a different angle. The short film is
Marion Cotillard's third appearance in a Dior promotional project. Of Cotillard, Lynch stated: "She has got that modern quality and old quality that I think the great ones have always." ==Plot==