Laker Line

The Laker Line is a route, connecting the GVSU main campus in Allendale to its two satellite campuses in Downtown Grand Rapids. The line operates via Lake Michigan Drive, serving a total of 13 stations in Allendale, Walker, and Grand Rapids. Destinations along the Laker Line include the Kirkhof Center, the John Ball Zoo, the GVSU Pew Campus, DeVos Place, the Medical Mile, and the GVSU Center for Health Sciences. Laker Line buses operate every 10 minutes on weekdays during the GVSU fall and winter semesters, with reduced service during summer semesters and breaks. Weekday evening service operates every 20 minutes, and weekend services are every 30 minutes. All daytime trips operate the full route, and some evening trips are short turn services between the Allendale and Pew campuses. The Laker Line is a limited-stop service, with parallel local service within Kent County provided by The Rapid Route 12 from Monday to Saturday. Scheduled travel times for the full route range from 37 minutes during weekday peak hours to 30 minutes in late evenings, an average speed of . == Stations ==

The Laker Line serves 13 stations in each direction, located on the curb at major intersections. All stations feature ticket machines, automatic snowmelt systems in the pavement, and emergency intercoms. 3 stations are shared with the Silver Line. == History ==

The Rapid began operating bus service between Downtown Grand Rapids and Grand Valley State University in Allendale in 2000, funded by the university. The Route 50 "Campus Connector" grew into a popular service, with ridership increasing from 179,000 trips per year in 2002 to 1.4 million in 2012. This rapid ridership growth occurred in tandem with the growth of the GVSU campuses in Downtown Grand Rapids. The Rapid and GVSU increased peak-hour bus service to every six minutes, but still faced significant overcrowding on buses. The Rapid released a long-range plan in 2010, which included a number of proposed improvements to its services by 2030. The plan included bus rapid transit corridors on Division Avenue and Lake Michigan Drive, and also proposed better frequency and hours of service for standard bus routes. Detailed planning for the project began in 2012, when the Federal Transit Administration awarded The Rapid a $600,000 grant to study options for enhanced transit service along Lake Michigan Drive. Construction began in April 2019, and was estimated to be complete for the Fall 2020 semester at GVSU. The first of the fleet of 16 compressed natural gas-powered buses was received in June 2019. Service on the Laker Line began on August 24, 2020, in the midst of the COVID-19 pandemic. At the line's launch, bus capacity was limited, and face masks were required. The final cost of the line, including buses, stations, and road work, was $72.8 million. == Fares ==

The Laker Line is integrated with The Rapid's fare system, and charges standard bus fares. Ticket machines are located at all stations, and tickets must be purchased before boarding the bus. Grand Valley State University students and employees ride for free on the Laker Line and all other The Rapid bus routes, as part of a partnership between GVSU and The Rapid that began the Route 50 service in 2000, and continues to the present with the Laker Line. == References ==