The company was founded in 2011. In 2012, Lamoda entered the Kazakh market. And in 2013 it started working in Ukraine. In 2014-2022, Lamoda was part of the
Global Fashion Group (created by Kinnevik, Rocket Internet, and
Access Industries). Since December 2022, the owner is Yakov Panchenko (owns the
Stockmann department store chain in Russia) through JSC LM Holding. In November 2014, Lamoda opened an office in
London, launching a project to create clothing under her own brand
Lost Ink. Lamoda also entered the Belarusian market at the end of 2014. Approximately 80% of Lamoda's turnover was in Russia, 10-13% in Kazakhstan, and 7-8% in Ukraine. According to Data Insight in 2017, Lamoda took the 2nd place in the Russian online clothing and footwear market, losing the first place to
Wildberries. In 2018, the company was ranked among the "20 most expensive companies on the
Runet" by Forbes, ranking 9th. In 2019, Lamoda rebranded and updated its logo. The new logo is entirely black, with the first two letters offset slightly. In 2019, the company had about 380 of its own pickup points and 17,000 partner pickup points. More than 6 million products from 3,000 brands could be purchased on the marketplace. As of 2021, the company had more than 7,000 employees. In 2021, the company took 7th place in the ranking of the "30 most expensive companies on the Runet". In February 2022 Lamoda suspended its operations in Ukraine as a result of Russian invasion of Ukraine In 2023, more than 800 brands joined Lamoda, almost half of them domestic. At the end of 2023, Lamoda launched offline stores under the
Lamoda Sport brand. As of April 2024, the company included more than 90 stores throughout Russia. By 2024, the number of products on the Lamoda online platform exceeded 10 million, and the number of global and local brands exceeded 4,000. == Owners and management ==