In the 1980s, Finch was an assistant coach for
Dana Kirk at Memphis State. Kirk was forced to leave Memphis State after violating NCAA regulations and becoming the subject of a criminal investigation, and while asking for and getting immunity from prosecution in the Kirk trial, Finch was made head coach in 1986. He would remain at the school, which was renamed the University of Memphis in 1994, until 1997. Finch posted 10 out of 11 winning seasons, seven 20+ win seasons, and six NCAA tournaments. He recruited and developed such players as
Elliot Perry,
Penny Hardaway, and
Lorenzen Wright. His
1991–92 team led by Hardaway and
David Vaughn went to the
Elite Eight of the NCAA tournament. During his tenure, the basketball players began to graduate in high numbers. As a player, Finch was known for his shooting prowess, and his skills remained intact throughout his coaching days; he would routinely win games of
H-O-R-S-E against his players and against assistant coaches in long-distance shooting contests after road game practices. Even while head coach, he maintained connections to his roots; he often visited Orange Mound barbershops, often delivering Memphis State posters and other team paraphernalia. Despite Finch's overall success, during the mid-1990s more and more local blue chip recruits began leaving for other schools, specifically
Todd Day to the
University of Arkansas and others to the
University of Tennessee. This began grating on Tiger fans, who had become used to seeing national powers built on primarily Memphis-area talent. While there was the
Elite Eight team of 91–92, several of Finch's teams were considered under-achievers, such as the highly touted 1995–96 squad which lost to 12th seeded
Drexel University in the first round of the NCAA Tournament. Finch's contract was bought out at the end of the 1996–97 season for $413,660. The forced resignation was a public relations fiasco for the university and athletic director
R. C. Johnson, as the deal was finalized immediately following Finch's final game in one of the concession areas of the
Pyramid Arena. In accepting the buy-out of his contract, Finch declined a position of "special assistant" he had been offered by Johnson to stay on with the University. The reasons for the buy out were not disclosed, though some speculated game attendance as a possible reason. Declining support from Tigers fans was also a possible motivation. Although a portion of the fan base had become disenchanted with Finch, even some of his detractors were critical of the way school officials handled it. He left as the school's all-time winningest coach, a record which stood until
John Calipari passed him in 2007–08. However, after all of the Tigers' wins in the 2007–08 season were vacated, Finch recovered his standing as the school's winningest coach. == After basketball ==