Lund was a veteran
minor-leaguer, who was more famous for founding
Okanagan Hockey School than as a hockey player until the World Hockey Association came into existence in 1972. The upstart league presented opportunities not only for high-profile NHL stars but minor league players outside North America as well. Signing with the Houston franchise, Lund has said that he went from earning $22,000 in the minors to $150,000 in the WHA. While never playing in the
NHL, Lund had a significant career in the WHA as he won the League Championship
Avco Cup twice and finished at #12 all-time in points. Lund's best season was 1974–75 when he led his team in points with 108, ahead of the legendary
Gordie Howe, to finish fifth overall in league points, he participated in the annual All-Star game and his team won the League Championship. In his WHA career, he had 149 goals, and 277 assists, with 426 points alongside 20 goals, 25 assists, and 45 points in the playoffs. Lund was the owner of the
Barley Mill Brew Pub in Penticton, BC. ==Honours==