2021–2022 During the
COVID-19 pandemic, the brothers first appeared on the scene using the
social media app,
TikTok. They posted videos consisting of Emilio and Mike sitting in their bedroom as they did when they were children pretending to be in front of a huge audience. When their account received positive views, they included their other sibling Milton to help them release their first single, "Ciudad de las Luces". Though they posted a song to their
Facebook account following their slow rise of likes, and when the brothers quickly reached more than 50,000 views they realized that they had talent. After, the release they updated their biography on TikTok to include "Three Brothers, two singers/one producer". Their next two singles "Más humano" and "Julieta" were released during the same year, both reaching positive responses, both becoming instant hits. By the end of may 2022, they had sold more than 11,000 concert tickets in minutes, selling out the massive
Olympic Velodrome in
Mexico City.
2023–present In April 2024 Latin Mafia made their American debut performing at
Coachella, raising their profile as one of "Mexico's top acts without a label or an album". In addition, they were scheduled to perform at music festivals including
Lollapalooza Argentina, Lollapalooza Chile, Colombia's Estéreo Picnic, and Mexico's Tecate Pa’l Norte. According to Music Metrics Vault, as of July 8, 2024, the group had reached nearly 874 million plays, an almost 150 million increase from the previous month. They were also nominated by the Latin Grammy's for the Best New Artist and their song "Siento Que Merezco Más" earned them the Best Latin Fusion Pop Song of 2025 at the Lo Nuestro Awards. On October 17th 2025, Billboard released the list of nominees for the Latin Grammy Awards 2025 and this time the group was nominated in two categories: Best Alternative Music Album with their album
Todos los días todo el día and Best Alternative Song with "Siento Que Merezco Más". ==Music style==