PlayStation: The Ride At some point prior to 1997, Pleasure Beach Resort decided to purchase a drop tower. When
Sony approached the park as a potential sponsor for the ride, it was decided that the ride would tie in with the then-current success of Sony
PlayStation products. The ride would open to the public in 1997, replacing a flat ride called Monster!. It was the first of its kind in the United Kingdom. The tower was painted white, with the interior structure painted red, and the platform painted grey, black, and amber: the colours associated with PlayStation. Banners advertising PlayStation were placed on the ride vehicle, and the top of the tower featured the PlayStation logo.
Tango Ice Blast and Ice Blast: The Ride In 2002, the ride was renamed Ice Blast upon receiving a new sponsor, and in 2004 was named Tango Ice Blast, in conjunction with the
drink of the same name. The ride underwent changes to its ride vehicle's seating arrangement as well. On 2 March 2024,
Amanda Thompson, director of Pleasure Beach Resort, announced that the ride would be closed for the 2024 season as they awaited the arrival of a new part for the ride. All branding was removed, as well as the queue rails. A spokesperson for Pleasure Beach Resort announced that the ride would remain after renovation.
Launch Pad On 10 December 2024, the park announced that Ice Blast: The Ride would be renovated and rethemed as Launch Pad for the 2025 season. The ride is now space-themed, and received a new pressure cylinder. The ride was also repainted to a blue colour scheme with red accents. == Ride experience ==