Concern has been raised over children accidentally being exposed to laundry packs, as its appearance and the packaging design can have the same appeal to a child as hard candy with patterned designs, and be confused as such. In 2012, in response to a child swallowing
Tide Pods, Procter & Gamble said they would make this product more difficult to open by adding a double latch to the lid, and has also re-focused their advertising to make clear the product should be out of a child's reach at all times. The packaging was also changed to an opaque orange rather than the original clear plastic gumball machine-type presentation to make them look less enticing; other manufacturers followed suit with equivalent packaging changes. In 2013,
Consumer Reports stated that there had been nearly 7,700 reported incidents in which children age 5 or younger had been exposed to laundry packs, In 2014, a study published in
Pediatrics found that from 2012 to 2013, more than 17,000 calls were made to poison control centers about children who had been exposed to the packs. Despite the industry's move toward safer packaging, a 2017 study published in
JAMA Ophthalmology found that between 2012 and 2015, the number of
chemical eye burns associated with laundry detergent pods among 3-to 4-year-old children skyrocketed from fewer than 20 to almost 500 per year; in 2015, these injuries were responsible for 26% of all chemical eye burns among this population. In late 2017 and early 2018, a viral Internet trend, called the "
Tide Pod challenge" emerged, in which participants deliberately and intentionally ingested detergent pods, in some cases filming the consumption of the detergent and the aftermath. Several children and teens have been injured, some severely, from this intentional consumption. Since 2019 the International
Mandatory action sign "Keep out of reach of children" is available to inform adults that these items must be kept out of the reach of children. ==References==