Laura Street was named for the daughter of Jacksonville's founder,
Isaiah D. Hart. In 1856, the city's oldest public park was designated along Laura Street, occupying the entire city block bordered by Monroe, Hogan and Duval Streets. The area attracted numerous hotels, most notably the St. James Hotel, completed in 1869, and the Windsor Hotel, completed in 1875. The
Great Fire of 1901 ravaged almost the entirety of today's modern downtown core, including much of Laura Street. The street did act as a fire line between the junctions of Adams Street through to the St. Johns River. Just as in the 1871 Great Chicago Fire, the massive level of destruction left in the wake of the fire precipitated a robust period growth and a building boom that would last up until the
Great Depression. The corridor between Adams Street, where a remaining portion of the business district still existed, and Hemming Park, was the center of much of the more notable commercial development. Originally the Mercantile Exchange Bank Building, one of the first buildings to be built after the fire was the
Old Florida National Bank in 1902. It was designed by Edward H. Glidden in the
Classical Revival style, and is now part of a group of buildings known as the
Laura Street Trio. Architect
Henry John Klutho designed the other two buildings: the
Bisbee Building in 1908, and the
Florida Life Building in 1911, both designed in the
Chicago school of architecture. He also designed the YMCA Building in 1909, and the
St. James Building in 1912. New York architecture firm
Mowbray and Uffinger contributed two significant structures to the corridor during this period. In 1909,
121 Atlantic Place, originally Atlantic National Bank Building, opened as the tallest building in Florida.
Barnett National Bank Building opened its doors in 1926, also breaking the state height record. Local architecture firm
Marsh & Saxelbye also contributed multiple works along the route, including
Karpeles Manuscript Library Museum (1921),
Schultz Building (1926),
Hotel George Washington (1926) and
Greenleaf & Crosby Building (1928).
RTKL Associates Inc., a planning and consultant firm from
Baltimore, was hired in 1970 to study the city's increasing
urban blight related to suburbanization and the development of retail malls. The recommendations were included in the 1971 Downtown Master Plan drafted by the Downtown Development Authority. The plans called for creating a
pedestrian mall, a one-way transportation loop and elevated walkways that would permitting safe movement from the retail core, centered on Hemming Park, to the riverfront. The plans further called for a riverfront park, convention center with attached hotel, an exhibition center, Sears Department Store, and a high-rise offices. Though many portions of the plan never came to fruition, a few of Laura Street's features are a result of the 1971 Downtown Master Plan, the most striking of which was the
Wells Fargo Center, designed by
Kemp, Bunch & Jackson in 1974 for the Independent Life Insurance Company. In 2011, $2.3 million was spent to enhance the street by adding traffic calming features, more sidewalk space, trees with colorful uplighting and other hardscape features. In 2015, a five-block segment of Laura Street beginning at West Duval Street near Hemming Park, stretching to the
Jacksonville Landing, and ending at East Independent Drive, was recognized by the
American Planning Association as one of its "Great Places in America." == Notable places ==