1998–2000 Founding Mark Malseed wrote in a 2003
feature story:Soliciting funds from faculty members, family and friends, Brin and Page scraped together enough to buy some servers and rent that famous garage in
Menlo Park. [Soon after],
Sun Microsystems co-founder
Andy Bechtolsheim wrote a $100,000 cheque to "Google, Inc." The only problem was, "Google, Inc." did not yet exist—the company hadn't yet been incorporated. For two weeks, as they handled the paperwork, the young men had nowhere to deposit the money.In 1998, Brin and Page incorporated Google, Inc. with the initial domain name of "
Googol", derived from a number that consists of one followed by one hundred zeros representing the vast amount of data that the search engine was intended to explore. Using the garage in their friend
Susan Wojcicki's
Menlo Park home for $1,700 a month, Page and Brin were able to successfully build the Google search engine. Following inception, Page appointed himself as CEO, while Brin, named Google's co-founder, was Google's president. Writer Nicholas Carlson wrote in 2014:The pair's mission was "to organize the world's information and make it universally accessible and useful." With a
US$1-million loan from friends and family, the inaugural team moved into a Mountain View office by the start of 2000. In 1999, Page experimented with smaller servers so Google could fit more into each square meter of the third-party warehouses the company rented for their servers. This eventually led to a search engine that ran much faster than Google's competitors at the time.
Early management style During his first tenure as CEO, Page embarked on an attempt to fire all of Google's project managers in 2001. Page's plan involved all of Google's engineers reporting to a VP of engineering, who would then report directly to him—Page explained that he did not like non-engineers supervising engineers due to their limited technical knowledge. Page officially became the chief executive of Google on April 4, 2011, while Schmidt stepped down to become executive chairman. By this time, Google had over $180 billion market capitalization and more than 24,000 employees. Reporter Max Nisen described the decade prior to Page's second appointment as Google's CEO as Page's "lost decade" saying that while he exerted significant influence at Google via product development and other operations, he became increasingly disconnected and less responsive over time. Schmidt announced the end of his tenure as CEO on January 20, 2011, jokingly tweeting on Twitter: "Adult-supervision no longer needed."
2011–2013 As Google's new CEO, Page's two key goals were the development of greater autonomy for the executives overseeing the most important divisions, and higher levels of collaboration, communication, and unity among the teams. Then Page also formed what the media called the "L-Team", a group of senior vice-presidents who reported directly to him and worked near his office for a portion of the working week. Additionally, he reorganized the company's senior management, placing a CEO-like manager at the top of Google's most important product divisions, including YouTube,
AdWords, and
Google Search. An initiative named "Kanna" previously attempted to create a uniform design aesthetic for Google's range of products, but it was too difficult at that point in the company's history for one team to drive such change. Matias Duarte, senior director of the
Android user experience when "Kennedy" started, explained in 2013 that "Google passionately cares about design." Page proceeded to consult with the Google Creative Lab design team, based in New York City, to find an answer to his question of what a "cohesive vision" of Google might look like. With Facebook's influence rapidly expanding during the start of Page's second tenure, he finally responded to the intensive competition with Google's own social network,
Google+, in mid-2011. After several delays, the social network was released through a very limited field test and was led by
Vic Gundotra, Google's then senior vice president of social. In August 2011, Page announced that Google would spend $12.5 billion to acquire
Motorola Mobility. The purchase was primarily motivated by Google's need to secure
patents to protect Android from lawsuits by companies including
Apple Inc. In 2014, Page sold Motorola Mobility for $2.9 billion to Personal Computer maker, Lenovo which represented a loss in value of $9.5 billion over two years. Page also ventured into hardware and Google unveiled the
Chromebook in May 2012. The hardware product was a laptop that ran on a Google operating system,
ChromeOS.
2013–2015 In January 2013, Page participated in a rare interview with
Wired, in which writer Steven Levy discussed Page's "10X" mentality—Google employees are expected to create products and services that are at least 10 times better than those of its competitors—in the introductory
blurb.
Astro Teller, the head of
Google X, explained to Levy that 10X is "just core to who he [Page] is", while Page's "focus is on where the next 10X will come from." In response to an audience question, Page noted an issue that Google had been experiencing with
Microsoft, whereby the latter made its Outlook program interoperable with Google but did not allow for
backward compatibility—he referred to Microsoft's practice as "milking off". During the question-and-answer section of his keynote, Page expressed interest in
Burning Man, which Brin had previously praised—it was a motivating factor for the latter during Schmidt's hiring process, as Brin liked that Schmidt had attended the week-long annual event. Page participated in a March 2014 TedX conference that was held in
Vancouver, British Columbia, Canada. The presentation was scripted by Page's chief
PR executive Rachel Whetstone, and Google's
CMO Lorraine Twohill, and a demonstration of an artificially intelligent computer program was displayed on a large screen.Page also mentioned
Nikola Tesla with regard to invention and commercialization:"Invention is not enough. [Nikola] Tesla invented the electric power we use, but he struggled to get it out to people. [You have to] combine both things []... invention and innovation focus, plus [...] a company that can really commercialize things and get them to people."Page announced a major management restructure in October 2014 so that he would no longer need to be responsible for day-to-day product-related decision making. In a memo, Page said that Google's core businesses would be able to progress in a typical manner, while he could focus on the next generation of ambitious projects, including
Google X initiatives; access and energy, including
Google Fiber; smart-home automation through
Nest Labs; and
biotechnology innovations under Calico. Page maintained that he would continue as the unofficial "chief product officer". Subsequent to the announcement, the executives in charge of Google's core products reported to then Google Senior Vice President
Sundar Pichai, who reported directly to Page. In a November 2014 interview, Page stated that he prioritized the maintenance of his "deep knowledge" of Google's products and breadth of projects, as it had been a key motivating factor for team members. About his then role as the company's CEO, Page said: "I think my job as CEO—I feel like it's always to be pushing people ahead.""Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main Internet products contained in Alphabet instead. [...] Fundamentally, we believe this allows us more management scale, as we can run things independently that aren't very related."As well as explaining the origin of the company's name:"We liked the name Alphabet because it means a collection of letters that represent language, one of humanity's most important innovations, and is the core of how we index with Google search! We also like that it means alpha‑bet (
Alpha is investment return above benchmark), which we strive for!"Page wrote that the motivation behind the reorganization is to make Google "cleaner and more accountable." He also wrote that there was a desire to improve "the transparency and oversight of what we're doing" and to allow greater control of unrelated companies previously within the Google ecosystem. Page has not been on any press conferences since 2015 and has not presented at product launches or earnings calls since 2013. The
Bloomberg Businessweek termed the reorganization into Alphabet a clever retirement plan allowing Page to retain control over Google, at the same time relinquishing all responsibilities over it. Executives at Alphabet describe Page as a "futurist", highly detached from day-to-day business dealings, and more focused on moon-shot projects. While some managers of Alphabet companies speak of Page as intensely involved, others say that his rare office check-ins are "akin to a royal visit".
2019 On December 3, 2019, Larry Page announced that he would step down from the position of Alphabet CEO and be replaced by Google CEO Sundar Pichai. Pichai also continued as Google CEO. Page and Google co-founder and Alphabet president Sergey Brin announced the change in a joint blog post, "With Alphabet now well-established, and Google and the Other Bets operating effectively as independent companies, it's the natural time to simplify our management structure. We've never been ones to hold on to management roles when we think there's a better way to run the company. And Alphabet and Google no longer need two CEOs and a President." == Other interests ==