Le Mars is the home of
Wells Enterprises, Inc., world's largest producer of
ice cream novelties in one location and claims to be the "Ice Cream Capital of the World." In 1866, Benjamin F. Betsworth was the first settler in the town which came to be known as Le Mars; he homesteaded on the Floyd River and built the town's first schoolhouse. Le Mars was platted three years later but no lots were sold until the Iowa Falls and Sioux City Railroad Company, a subsidiary of the Iowa Falls and Sioux City Railroad (later part of the
Illinois Central Railroad), completed its trackage from Le Mars southwardly to Sioux City in 1870. Railroad magnate
John I. Blair hosted an excursion to the new town, which was then called
St. Paul Junction because of its 1871 connection to
St. Paul on the nascent
Sioux City & St. Paul Railroad. Blair asked the women in the party to name the town, and they submitted an acronym based upon their first names' initials:
Lucy Ford and
Laura Walker,
Ellen Cleghorn or
Elizabeth Underhill,
Martha Weare and
Mary Weare,
Adeline Swain,
Rebecca Smith and
Sarah Reynolds. (Note that some letters represent more than one person.) There was some subsequent uncertainty about who the women of the acronym actually were. For example, the city's web page contains a somewhat different list. In 1885, Frederick Brooke Close, a young Englishman who had passed up attending
Cambridge University to live in Iowa, founded the Northwestern Polo League in Le Mars. During the
Great Depression in 1933, at a time when banks were foreclosing on many farmers, Le Mars caught the attention of the nation when "over five hundred farmers crowded the court room in Le Mars", according to an account by historian
Arthur Schlesinger, Jr. The farmers were there to demand that Judge Charles C. Bradley suspend foreclosure proceedings until recently passed laws could be considered. Judge Bradley refused. One farmer remarked that the court room wasn't his alone, that farmers had paid for it with their taxes. The crowd rushed the judge, slapped him, and placed a rope around his neck and a hub cap on his head. They did not, however lynch him. President
George W. Bush came to Le Mars on November 3, 2006, to campaign for
Jim Nussle, then candidate for Iowa governor, as well as Rep.
Steve King. He spoke at Le Mars Community High School to a crowd of over 2500 people. Le Mars is a popular stop for presidential candidates as they make their way across caucus-famous Iowa, and has been visited by nearly every presidential candidate over the past several elections including Joe Biden, Barack Obama, Hillary Clinton, Mitt Romney, John McCain, etc.
Wells Enterprises In 1925, Fred H. Wells Jr. and his sons had opened an ice cream manufacturing plant there. However, the plant (and the Wells name) was purchased by Fairmount Ice Cream in 1928. In 1935, Fred and his sons sought to begin selling ice cream again, but could no longer use their name. They, therefore, sponsored a “Name That Ice Cream” contest in the
Sioux City Journal. The winner of the $25 prize suggested "Blue Bunny" because his son had enjoyed seeing blue bunnies in department store windows at
Easter. In 2022, the company Ferrero Rocher purchased Wells Enterprise. Dominating the skyline of present-day Le Mars is Wells' Blue Bunny Dairy's plant with a 12-story tall refrigeration tower called the "South Ice Cream Plant" – so-named because it is on the south side of town. As of 2005, the plant employed 1,000 and produces 75 million gallons of frozen treats, the milk coming mainly coming from three large Iowa dairy farms. The size of this plant has led to speculation that the company is the world's largest family-owned and managed dairy processor and the world's largest manufacturer of ice cream in one location, with Le Mars claiming to be the "Ice Cream Capital of the World". Wells is best known for its various sweet products, including Blue Bunny, Bomb Pop, Blue Ribbon, and Chilly Cow. To showcase its sweet treats, Le Mars has an ice cream parlor, which was remodeled in 2019, and includes an old-fashioned ice cream serving station, museum displays, roof-top seating, and gift shop. The ice cream parlor in Le Mars is one of the largest tourist attractions in the state of Iowa. Le Mars hosts an annual celebration "Ice Cream Days" every year in late June which includes many activities such as ice cream socials, concerts, art exhibitions, parades, and more. ==Geography==