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Company Profile

Lebara

Lebara is a telecommunications company providing services using the mobile virtual network operator (MVNO) business model in the United Kingdom, France, Denmark, the Netherlands, Germany, Saudi Arabia, Spain, Switzerland and Australia. Lebara provides pay-as-you-go and contract-based mobile SIM cards in these countries, and its brand is also used under license in four other countries.

History
Lebara was founded in 2001 by UK-based Ratheesan Yoganathan, Rasiah Ranjith Leon and Baskaran Kandiah. The name Lebara was coined from the first two letters of each of the founders' names. At launch, the company's initial product was international telephone calling cards, sold through independent mobile phone shops. In September 2017, Lebara Group B.V. was sold to Switzerland-based Palmarium Advisors AG. The Spanish operation of Lebara (Lebara España SL) was sold to MASMOVIL Group in November 2018. In 2019, bondholders of Lebara (under holding company Vieo B.V.) took control of the company. Lebara was sold to Waterland Private Equity in August 2024. ==Operations==
Operations
The company currently operates in the UK, France, Denmark, the Netherlands and Germany; as of 2023, it had at least four million customers. It has also entered into brand license agreements for the use of its trademarks in Australia, Switzerland, Saudi Arabia and Spain. In 2017 Lebara launched its first postpaid monthly contract SIMs in the Netherlands, as part of a move to appeal to a wider customer base. As of 2017, Lebara focused on the international calling market as well as offering SIM-only plans and post-pay services. Lebara plans to offer 5G services as these become available. == Ratings and reviews ==
Ratings and reviews
Lebara Mobile has been reviewed for its competitive pricing and international call services, with mixed feedback on customer service and network reliability. ==References==
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