Lee Boo-jin is a South Korean businesswoman who has served as president and chief executive of one of Seoul's leading hotels and conference centers, Hotel Shilla, since 2010. Lee has been dubbed by the media as "Little Lee Kun-hee" and is regarded as a successful businesswoman for her work at Hotel Shilla. She is the younger sister of Samsung Electronics executive chairman Lee Jae-yong, and the older sister of Lee Seo-hyun, chairman of Samsung Welfare Foundation.