MarketLee's Sandwiches
Company Profile

Lee's Sandwiches

Lee's Sandwiches International, Inc., is an American fast food restaurant chain serving Vietnamese cuisine headquartered in San Jose, California, with locations in several states and in Taiwan. Lee's Sandwiches specializes in bánh mì, "European-style" baguette sandwiches, Vietnamese iced coffee, and Vietnamese dessert chè. It is credited with popularizing Vietnamese sandwiches and iced coffee among mainstream American consumers and inspiring several other Vietnamese-owned bakery chains.

History
. Lee's Sandwiches was founded by the family, who owned a successful sugar refinery in An Giang Province in Vietnam before the Vietnam War and immigrated to the United States as boat people in July 1979. Founded in San Jose's Little Saigon, they named it Lee Bros. Foodservice, Inc., anglicizing their surname to "Lee". It grew to serve more than 500 food trucks by 1985, many of them owned by Vietnamese immigrants. In 1988, Lee's Sandwiches moved to a larger space near King and Tully roads in the Vietnamese section of East San Jose. On August 8, 2001, Chieu and his son Minh () opened the family's first American-style bakery-café in the Little Saigon of Westminster, California. It featured an expanded menu including deli sandwiches, coffee, and desserts, with the goal of attracting Vietnamese and non-Vietnamese customers alike. However, the new store was a success. Within a year, the chain opened seven more locations and expanded to many other cities in California. On August 8, 2008, Lee's opened a café in District 1, Ho Chi Minh City, as part of a joint venture with a South Korean company. , market research firm Sundale Research listed Lee's Sandwiches among the 12 largest bakery-café chains in the United States. On August 8, 2017, the family opened a café named Lee's Coffee Roastery adjacent to a Lee's Sandwiches location in Westminster, California. Many restaurants stopped dine-in service in March 2020 to combat the COVID-19 pandemic, with take-away and pickup service available. ==Restaurants==
Restaurants
, Houston, Texas, is the chain's largest location at . The store bakes up to 300 baguettes per hour. , Lee's Sandwiches has 59 locations in the United States. They are located in cities with large Vietnamese American populations in Arizona, California, Colorado, Nevada, Oklahoma, Oregon, Texas, and Virginia. One shop is located in front of the original location, next to San Jose City Hall. Lee's Sandwiches has locations in food courts at the Asian Garden Mall in Westminster, California, and the Cali Saigon Mall in Garland, Texas. With locations in Westminster Mall in Westminster and Eastport Plaza in Portland, Oregon, Lee's Sandwiches is one of the first Vietnamese businesses to enter mainstream malls and shopping centers. ==See also==
tickerdossier.comtickerdossier.substack.com