This was produced between 1880 and 1904 at the instigation of James Holroyd, the works manager, as an addition to industrial glazed ceramic products. Companies such as
Mintons,
Royal Doulton and
William De Morgan had established a market for middle-class home decorative objects. The company was fortunate in having both coal and four sorts of high-purity clay on the same site. The plasticity gave good reproduction of shape and the low iron content meant there was not discoloration by oxidation when fired at high temperature, giving glazes of high clarity and brilliance. Early examples were individual works of art, notably in
barbotine style where a plain base had a design worked in relief with slip and painted, but the company soon developed production lines for decoration of individual shapes, either in a single glaze or painted with flowers and so on (signed by the decorator), for sale at a lower price to a larger market, but still of high quality. Over 2000 different shapes are recorded, including pots, vases, bottles and table items. The base usually had 'Burmantofts
Faience' or later 'BF' on the base, along with the shape number. Influences included
Art Nouveau,
Persian,
Chinese and
Japanese. French artist
Pierre Mallet (who also designed for Minton's) contributed a number of designs. Decorative tiles were also produced. However, by 1904 the products were no longer profitable because of a large number of competing products from Britain and nearby Europe of lower price, and production ceased. ==Burmantofts architectural faience==