MarketLego Store
Company Profile

Lego Store

A Lego Store, sometimes referred to as a Lego Imagination Center, is a retail store operated by The Lego Group that specializes in selling only Lego products, similar to Apple Stores or Disney Stores. Many of these stores have opened across North America and Europe.

Concept
The stores feature sections dedicated to various Lego product lines, a wall of bricks sorted by color and shape, known as the Pick a Brick wall; figurine assembly towers (similar to Mr. Potato Head); interactive play areas where customers can play with bricks; and Lego models often themed to the location. == History ==
History
in 2006. In 1992, the first Lego Store opened at Mall of America, the largest shopping mall in the United States, located in Bloomington, Minnesota. The second American store opened in October 1997 at Disney Springs, also known as Downtown Disney at Walt Disney World Resort in Lake Buena Vista, Florida just outside of Orlando, Florida. Numerous stores opened across the United States starting in 2008. On June 25, 2010, Lego opened a store at Rockefeller Center in the British Empire Building. The first Canadian store opened on July 4, 2010, at Chinook Centre in Calgary. In May 2012, the Downtown Disney store reopened after several weeks of renovation. The first Lego Store in France opened on October 17, 2012, in Levallois-Perret, in the So Ouest shopping mall. A second opened shortly after in Euralille in December. A third opened in November 2013 in the Centre Jaude 2 shopping mall in Clermont-Ferrand. On February 28, 2014, a Lego Store opened at Disney Village in Marne-la-Vallée. The first Quebec Lego Store opened on April 7, 2014, at Carrefour Laval shopping center. On April 6, 2015, one year after opening its largest store in the world at Shanghai Joy City (in 2014), Lego announced the opening of its twentieth store at Shanghai New World City on May 31, 2015, with plans to have 80 stores. On May 12, 2015, the first certified Lego store opened in the Philippines in Bonifacio Global City through a partnership with a local company founded in 2006, which is the exclusive distributor of Lego in the country. On September 25, 2015, a store opened in Bordeaux at the Promenade Sainte-Catherine shopping area. On April 5, 2016, a Lego Store opened in the newly renovated area under the canopy of Forum des Halles in Paris. On November 17, 2016, the largest Lego Store in the world opened on Leicester Square in London, with a size of . == References ==
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