MarketLegoland Discovery Centre
Company Profile

Legoland Discovery Centre

Legoland Discovery Centre is an indoor family attraction chain originally created by British leisure group Merlin Entertainments and currently owned by The Lego Group. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller and indoor versions of the Legoland theme parks located around the world.

Attractions
A typical Legoland Discovery Centre occupies approximately of floor area. Discovery Centres include models of local landmarks rendered in Lego bricks. Visitors can also learn how the Lego bricks are manufactured or partake in building classes taught by a Master Model Builder. Certain locations may also include 4-D movie theaters offering multiple showings throughout the day. A number of children's attractions, such as small rides, play fortresses, and movie theaters are also available. The centres can host birthday parties as well as scholastic and group functions and also include restaurants and gift shops selling Lego merchandise. ==Reception==
Reception
The target audience for the Legoland Discovery Centre is families with young children, normally ages 3 through 12,{{cite news ==Locations==
Locations
‡ Date of reopening as "LEGO Discovery Centre" or "Center" Asia Europe North America Australia == Future locations ==
Future locations
• Germany • HafenCity, Hamburg, was scheduled to open in Autumn of 2023, before being delayed to Spring 2024. • United States • American Dream Miami, Miami, was scheduled to open in 2023, before being delayed to 2026. ==Notes==
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