MarketLemon8
Company Profile

Lemon8

Lemon8 is a social media app owned by Heliophilia Pte. Ltd., a Singaporean company connected to the Chinese internet company ByteDance. It was launched in 2020 and modeled after Xiaohongshu.

History
The app was first launched in Japan in May 2020 under the name Sharee, and hit 1 million downloads in March 2022. It launched in the United States and United Kingdom in February 2023, resulting in it becoming one of the most-downloaded apps on App Store in the United States a month later following influencer marketing campaigns. In November 2024, Lemon8 began to be integrated with TikTok, allowing users to link their profiles between the services and find their followers. == Content ==
Content
Lemon8 has been compared to Instagram, Pinterest, and Chinese app Xiaohongshu (also known as RED or RedNote outside of China), with a particular focus on lifestyle content targeting women (such as beauty, food, and home decor). The platform has gained popularity among younger users, particularly Gen Z, for its emphasis on visually curated lifestyle content and influencer-driven posts. == Ownership ==
Ownership
While Lemon8 is credited as being a product of Heliophilia Pte. Ltd., a private company registered in Singapore, that company has the same address as TikTok's offices in the country. TikTok's global general counsel has also spoken on behalf of Lemon8. while the ban was in effect The U.S. launch of Lemon8 coincided with scrutiny over ByteDance and TikTok's operations in the country; In January 2025, Texas governor Greg Abbott prohibited Lemon8 on all government devices. == References ==
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