Leonard Alfred Fulford was a British commercial photographer and director, with a specialty for photography of still life. He was one of the founding members of BFCS. With studios in London, New York, Los Angeles and Milan, BFCS was one of the most successful commercial production companies of all time, winning the Palme d'Or at the Cannes Advertising Festival six times. Fulford directed the popular Go to work on an egg television commercials for the Egg Marketing Board during the 1960s. Fulford also directed many of the iconic Guinness television commercials of the 1970s and 1980s, along with other memorable spots like the Courage Best 'Rabbit Rabbit' commercial, and the iconic Simple skincare commercial in which robotic arms spray a pristine white lily with colouring and perfume.