Leo Gerstenzang was a Polish-American inventor who, in 1923, created the first contemporary cotton swab or Q-Tips. His product, which he named "Baby Gays," went on to become one of the most widely sold brand names. There are many anecdotes about how Gerstenzang came to create this invention. One is:One day in 1923, Leo Gerstenzang found himself watching his wife, Ziuta, applying cotton wads to toothpicks in an attempt to reach hard-to-clean areas. Gerstenzang, inspired, soon produced a one-piece cotton swab.