Farkas appears in the
Teletón (Chilean telethon), a fundraising campaign for handicapped children. Farkas donated hundreds of millions of
pesos, and in 2008, donated 1 billion
pesos (approx. US$2 million), becoming the first individual to donate such amount of money to this campaign. Farkas has been very critical of the Chilean upper class, stating that "they're usually very stingy and
elitist" and don't do enough to mitigate Chile's social problems. He has also said that if elected president "all Chileans would have their own house". This rhetoric of appealing to the masses of poor people has gained him substantial support among that social group and some harsh criticism from his business peers and local politicians, often labeling him as a "
populist" in search of some spotlight. On July 1, 2011, Farkas was given an award by the
Viña del Mar Mayor for his contributions to the city. On February 7, 2018, Farkas offered a reward of 10 million Chilean pesos for anyone who found Emmelyn Catalina Cañales Vidal, an 11-year-old girl who was kidnapped in Licantén, Chile. Farkas is a patron of the
March of the Living, an annual educational program which brings students to Poland, to study the history of the Holocaust and examine the roots of prejudice, intolerance and hate. According to a study, coordinated by Magdalena Aninat, director of the
Centro de Filantropía e Inversiones Sociales (Cefis) of the
Universidad Adolfo Ibáñez (UAI), which investigated the philanthropy and social investments of Chilean companies, concluded that "Farkas operates as a catalyst, pushing others to action while bringing a necessary sense of conscience to the issue." He has a very interesting role in making visible a more American model of the success of the business world, where that success closes with giving back to society. In Chile we are not used to making donations visible, but Farkas is constantly challenging the business world to be present and that is positive," said the UAI academic.
Involvement with March Of The Living , 2014. In 2014, with the support of Leonardo Farkas,
March of the Living marked the 70th anniversary of the destruction of Hungarian Jewry at the hands of the Nazis in 1944 during World War II. On
Holocaust Remembrance Day, at the close of the memorial ceremony on the grounds of
Auschwitz-Birkenau, a number of Holocaust survivors – many whose relatives perished in the death camp – joined Leonardo Farkas in the writing of the last letters of a
Torah. The
Torah was donated to the
March of the Living by Mr. Farkas.
Cultural donations In 2014, Leonardo donated the seven newly written
Sefer Torah sent to six different continents: Africa, Asia, Australia, Europe, North America and South America. Over the years, Farkas has donated
Sefer Torahs to the
Chabad-Lubavitch hassidic Jewish organization and other institutions around the world. == References ==