2008–2009: Unbeautiful Jive Records A&R Jeff Fenster noticed Roy's work at
HitQuarters, and agreed to jointly finance Roy's first album project. The debut album, titled
Unbeautiful, was released on 30 September 2008. The singer's first single "I'm Gone, I'm Going" was the 48th most played song on Hot AC radio stations for the week ending 24 June 2008, then charted at No. 36 on Billboard's Hot Adult Top 40 Tracks and No. 61 on Billboard's Pop 100 Airplay chart. Also notable is that Unbeautiful was mixed by
Chris Lord-Alge. In early 2009, Roy provided tour support on a 32-city tour for American Idol runner-up and hit recording artist
David Archuleta. In late 2009, Roy paid tribute to her Irish roots by recording a cover of
U2's "Where the Streets Have No Names" for a video montage featured in the
New York City Marathon airing worldwide.
2010–2019: Songwriting Under the management of Benjamin Tischker at Wide Eyed Entertainment, Roy signed to Marc Jordan's Rebel One Publishing then placed three songs with Wal-Mart's debut artist,
Ashlyne Huff, for her album, Let It Out, released on 7 June 2011. While working on Huff's album, Roy teamed up with some of the industry's biggest talents including,
The Writing Camp, Eric Bellinger and
Jerrod Bettis. On 13 April 2012, Dutch singer-songwriter, Miss Montreal, released
I Am Hunter which Roy co-wrote three songs including the title track and single, "I Am Hunter", that reached No. 28 on the Dutch Top 40 chart. Roy also co-wrote the proceeding single "Better When It Hurts" and "Everything". On 15 May 2012, American singer,
Adam Lambert released
Trespassing, his second studio album, which debuted at number one on the US Billboard 200 chart, marking Roy's first co-write on a No. 1 album for the track "Pop That Lock" included on
Trespassing. Roy collaborated with Danish production team,
DEEKAY, Tim McEwan and Johannes Jørgensen on "Waiting for Love" for Danish singer
Medina's album
Forever, released on 1 June 2012, in Europe through
EMI. Also in June 2012, Roy released two country music co-writes. "Goodbye California" with American actress of One Tree Hill and country music singer, Jana Kramer, for her self-titled debut album. Then joining back up with
Desmond Child to co-write, "Rhinestone in the Rough" for Canadian country singer-songwriter Marlee Scott's album Beautiful Maybe. In 2016, Roy provided the lead vocals for the entrance theme of wrestler
Ember Moon in collaboration with
CFO$ for the song "Free the Flame".
2020–2021: Eurovision Song Contest On 5 March 2020, it was announced by RTE that Roy had been chosen to represent Ireland in the
Eurovision Song Contest 2020 with the song "
Story of My Life". She would have performed in the first semi-final on 12 May 2020, however on 18 March 2020, the event was cancelled due to the ongoing
COVID-19 outbreak. On 17 December 2020, it was announced that Roy would instead represent Ireland at the
2021 event with a new song. Her 2021 entry, "
Maps", was announced on 19 February 2021. She participated in the first semi-final on 18 May, but failed to qualify for the final. It was subsequently announced that Roy finished in last place in the first semi-final, with 20 points. ==Personal life==