MacAdams was the author of a dozen books and tapes of poetry, and his poems have appeared in many anthologies. In 2001, he published his
Birth of The Cool, a cultural history of the idea of cool. As a journalist, MacAdams was a contributing editor of
L.A. Weekly and wrote regularly on culture and ecology for
Rolling Stone, ''
Men's Journal, the Los Angeles Times, and Los Angeles'' magazine. MacAdams was the director of the Poetry Center at
San Francisco State University from 1975 to 1978. As a political activist, MacAdams was a cofounder of
Friends of the Los Angeles River (FoLAR) established in 1985 (and served as chair on their board of directors). FoLAR was characterized by MacAdams as a "40 year art work" to bring the Los Angeles River back to life. In the years which followed, he became the river's most important and influential advocate. Among FoLAR's many projects are an annual river clean-up, the "Gran Limpieza", which brings 2500 people down to the river every spring to clean up; and an ongoing series of conferences and planning workshops dealing with every aspect of the river. Two of its current major goals are to create a Los Angeles River Conservancy to oversee restoration of the river, and a River Watch program to improve the River's water quality and target polluters In 1991, MacAdams received the
San Fernando Valley Audubon Society's annual Conservation Award. == Death ==