Following Bates'
Chinese Bridge success, in September 2010 he joined The Travel Channel China as their newest host, where he began a regular travel series filmed throughout the Chinese countryside. His first shows focused on rural life in
Hunan,
Guizhou and other Chinese provinces. Each show had Bates spending a week living with farmers and learning about their local cultures. In 2011 Bates and 'The Travel Channel China' team spent two weeks in his home country of
Switzerland, filming several aspects of Swiss life: chocolate-making, Alpine cowherding and cheese production,
Swiss military. The resulting television show broke numerous records in China, with the first 30-minute episode registering 1.5 million views on video-sharing website
Youku alone. Bates became more widely known in China than in his home country. In early 2012 Bates began a new series,
A Love for Adventure (我爱大冒险) and the
Last Tribe (最后的部落). In this show, he travelled around the world seeking out small tribes who have maintained their traditional lifestyles in order to learn their survival techniques. In 2016 Bates completed filming of a new series for the
Discovery Channel, "Expedition X: Silk Road Rising". ==Entrepreneur==