In August 2018, Lali released her third studio album
Brava. Work on
Libra commenced six months later, as the earliest record of Lali working on it suggests, in February 2019. In early 2019, the singer traveled to the United States to promote her collaboration with
Thalía, titled "
Lindo Pero Bruto", which both singers had recently released as a single. During that trip, Lali got in a studio with
Mau y Ricky and
Camilo to work on what eventually became the album's sixth track, "No Puedo Olvidarte". In March, Lali posted a series of photos to
Instagram with the caption "Studio Time" from Miami. Work on the studio continued in April as Lali posted a photo from a studio with
DJ Snake. In May, it was announced that Lali was going to host the
2019 Premios Juventud alongside
CNCO and
Alejandra Espinoza. For that reason, she traveled to
Miami to announce the nominees, and she stayed for a couple of weeks to work on new music with Rafael Arcaute,
Julio Reyes Copello and other producers and songwriters. In June, Lali confirmed that work on her fourth studio album had effectively begun via
Twitter: "After many years in the music industry, on the way to my fourth studio album, questioning and challenging myself is necessary. [I am] in a different place as a woman and as an artist! [I am] going out of my confort zone[,] focusing on what is truly important for me" In July, the singer once again traveled to the United States to co-host the 2019 Premios Juventud, and, again, stayed to work on new music. By that time, Lali admitted that Miami had become the "
operations center" for the creation of her fourth studio album. On October and November, Lali released "
Laligera" and "
Como Así", respectively, as the first singles off
Libra. On 7 November, Lali finished the last leg of her
Brava Tour, in which she visited multiple U.S. cities and culminated in
Washington, D.C. Exactly one week later, it was announced that Lali was going to be part of the main cast of a new
Netflix series, titled
Sky Rojo. In late November, Lali moved to Spain and settled in
Madrid to shoot the series. The shooting of the series delayed the release of Lali's new music. Although the shooting of
Sky Rojo was originally planned to take place in approximately four months, the production of the series was forced to stop and was postponed due to the
COVID-19 pandemic starting from March 2020. The pandemic caused the series to stop and, therefore, Lali's music to be further delayed. Before a nationwide
lockdown was established in Argentina, Lali managed to return to the country and go through quarantine in her
Buenos Aires house. The singer took advantage of the time she spent in lockdown to focus on her new music. In May, Lali released "Lo Que Tengo Yo" as the album's third single. She recorded and released the song during lockdown, although her original plan was to dismiss it from the album's tracklist. By the end of May, although the nationwide lockdown in Argentina was still running, Lali was legally allowed to return to Spain to keep shooting
Sky Rojo. In November 2020, Lali confessed that, like many of the
Sky Rojo staff, she tested positive for
COVID-19 between the months of June and November. In early November, Lali announced the highly anticipated collaboration with
Cazzu, "
Ladrón". The song was released on 12 November 2020, at 6:00 PM
ART. Half an hour later, Lali went live on
Instagram and
videocalled the artists that would be later revealed as featured artists of the album. Finally, at 7:00 PM, Lali surprisingly announced that the entire album was then available on all streaming platforms. ==Title==