U.S. release
Joseph E. Levine had great financial success after cheaply purchasing an Italian film called
Hercules and releasing it in America with a massive publicity campaign/ He decided to do the same with
Licensed to Kill. However, the American release reedited the film by having the opening assassination performed by a mother pulling a
Sten gun out of her pram of twins being changed to a pre-credit scene. Levine engaged songwriters
Sammy Cahn and
Jimmy Van Heusen to write a title song performed by
Sammy Davis Jr and arranged and conducted by
Claus Ogerman over the credits with the new title. The American release then eliminated scenes of
Francis de Wolff talking to
John Arnatt about seeking Bond for the assignment, and of Vine in bed with a girl and a crossword puzzle giving
double entendre clues. The American release also eliminates much of the dialogue about the anti-gravity device, called "Regrav", which makes the denouement of the film less comprehensible. The American publicity for the film echoed the "Number 2, but tries harder" advertising of the
Avis Rent a Car System prevalent at the time. Levine launched a November 1965 nationwide 100 word essay contest to be titled "the most unforgettable second-best secret agent I have known". ==Reception==