Development Luke Davies started writing the script in 2010. He was initially interested to write a script about
James Dean but as he researched about Dean, he found that the one thing which stood out most was Dean's images at
Times Square by
Dennis Stock. Afterwards, Davies found more about Stock and wrote the screenplay for the film. Corbijn initially turned down the offer to make biopic on James Dean. But the story of the photographer Dennis Stock interested him more as "(the photographer and the subject) You know, who influences who? The James Dean portion of the story wasn't my interest."
Casting Talking about the casting, Corbijn said that "Rob has an intensity that I think Dennis would have. When I see Rob, I see an inner turmoil that is great for the role and Dane is really interesting. He has a beautiful face, but it's a hard face to grasp. It's hard to see how Dane reads [on screen] sometimes, and the same goes for James Dean." Corbijn later revealed that "Rob was quickly on the horizon for me, and after we met I didn't meet anyone else for that (Dennis Stock's) role." Talking about portraying James Dean, DeHaan said that "He had a very specific voice so I've gotta have it, too! It's a challenge. His voice was a lot higher than mine, but it's fun, you know, that's what I like to do. The harder it is, the more fun it is, but it's definitely a challenge, for sure." Pattinson said about his character in the film, "He's a really bad dad. And you don't really see that in young guy parts. He just doesn't love his kid, or is incapable of it, and it kind of pains him." About the interaction between the main characters he said, "It's a little ego battle, and a lot of it is about professional jealousy, and who's a better artist, who's the subject and who's the artist." And added that's what drew him to the role in the film. In February 2014,
Ben Kingsley joined the cast as president of the
Warner Bros. Studios,
Jack L. Warner. Writer Luke Davies joined the film in
cameo appearance. On 14 March 2014, it was announced that
Joel Edgerton has joined the cast of the film as Magnum Photography editor
John G. Morris. Initially Corbijn offered
Philip Seymour Hoffman, with whom he previously worked on
A Most Wanted Man, the role of John G. Morris (later played by Edgerton) in the film, which according to Corbijn, "(Hoffman was) trying to find a way to make it work" due to his earlier commitments, but he died before filming began. Edgerton, about his involvement in the film, said that "It was a situation where it was never going to be something I was involved in but for certain circumstances. They lost an actor, I love these people, I love everything they're about, the story and script was really fascinating. So I left working on Jeff Nichols's movie in New Orleans and just scooted across to Toronto literally for three days and shot five, six scenes. It was a blast."
Filming in Toronto was used as a filming location.
Principal photography began on 18 February 2014 in
Toronto,
Ontario, Canada and continued till 27 March 2014. Pattinson filmed a scene in snow in Toronto on 18 February 2014. On 20 February 2014, filming took place at 33rd Maitland Street in Toronto. Filming took place inside and outside of a building in
Downtown Toronto on 21 February 2014 with Pattinson, Kingsley and DeHaan. Pattinson and DeHaan filmed scenes at the farm outside of Toronto on 26 February – 1 March 2014. On 4 March 2014, filming took place downtown
Millbrook near
Peterborough at King Street, which was transformed into the 1950s era and at the Pastry Peddler shop which was transformed into a 1950s shoe store. A rainy scene was shot in downtown Toronto on 7 March 2014. On 8 March 2014, filming took place at
Bay Street in downtown Toronto, which was transformed into 1950s
New York City street. On 11 March 2014, Pattinson and DeHaan shot a motorcycle riding scene in Toronto, on a bike resembling a
1955 Trophy Triumph, James Dean's bike. On 15 March 2014, filming took place at Victoria and King streets in downtown Toronto with Pattinson and Edgerton. Scenes shot at 71 Gloucester Street Toronto on 20 March 2014. After Toronto, filming moved to
Los Angeles,
California. Filming took place at
Chateau Marmont on 30 March 2014. On 31 March 2014, scenes were shot at
Pantages Theatre, which was transformed as it was at the premiere of 1954 film
A Star Is Born. Filming finally wrapped up on 1 April 2014. Producer Christina Piovesan talking about the outdoor filming said, "There's a huge section that takes place exterior on a farm, and Rob and Dane are in period costumes that are so slight while the crew were covered from head to toe with only eyes showing. They were such troopers to be shooting with Anton in this brutal weather. The environment was hostile, but you can't tell when you watch it, and that's a testament to how professional they are." ==Promotion and marketing==