Lili was founded in 2018 by Lilac Bar David and Liran Zelkha. The platform’s user base grew significantly during the
COVID-19 pandemic, reaching nearly 100,000 accounts by the end of that year. In October 2020, Lili secured a $15 million
Series A round to support this growth. In May 2021, Lili raised an additional $55 million in a
Series B round, bringing its total funding to $80 million. By that time, the company had surpassed 200,000 users. Later that year, Lili introduced its paid subscription plans, offering advanced financial tools and features for business owners. In 2022,
Fast Company named Lili one of its "World's 50 Most Innovative Companies." On August 13, 2024, Lili announced a partnership with Dun & Bradstreet to provide small business owners with tools and insights to start building and tracking their business credit. In 2025, Lili announced a shift in its target audience, moving away from freelancers and repositioning its product to serve small businesses. As part of this shift, Lili increased its FDIC insurance coverage to $3 million. ==Products==