Gottlieb performed with the Gateway Singers in the mid-1950s but moved to California to complete his PhD in
musicology. Later when he was working as an arranger for the
Kingston Trio, Gottlieb was in the audience one night when Alex Hassilev and Glenn Yarbrough appeared on stage to sing a duet together at the Cosmo Alley Coffee Shop in
Hollywood. Gottlieb originally suggested that the three of them work together to arrange some material for the Kingston Trio, but they discovered their voices blended well and decided to try to get work on the folk circuit. Journalist John Puccio wrote: "They had the uncanny knack of making three voices sound like six...and thanks to their velvet harmonies, making a trio sound like a choir." They went to
Aspen, Colorado to work at a club called "The Limelite", which Yarbrough and Hassilev had purchased after singing there during the previous ski season. After a short period of perfecting their act, they set off for the "
hungry i" in
San Francisco, which at the time was the California nerve center for the mushrooming contemporary folk movement. The owner had just had a group with three long names strung together and was not about to put "Yarbrough, Hassilev, and Gottlieb" up on the marquee. But the group had not yet decided on a name. They chose "The Limeliters". After a strong showing at the
Hungry i, the Limeliters signed with
Elektra Records and released their first self-titled album in 1960, and later signed with
RCA Victor. The trio's first album for RCA Victor,
Tonight in Person, was recorded live at the
Ash Grove in Hollywood and reached number five on the
Billboard album chart. Writing in the
All Music Guide, Cary Ginell noted, "this album is a winner all the way and one of the shining examples of the best of the urban folk revival of the early '60s". The reissue in 1961 of their earlier Elektra album made the top 40 and spent 18 weeks on the chart. Their third release,
The Slightly Fabulous Limeliters, made the top ten in the same year, charting for 36 weeks. Another album with staying power was one of folk songs for children of all ages, ''Through Children's Eyes''. It remained charted for 29 weeks and peaked at number 25. Although they did not have a true chart-topping hit record at the time, they were well known for their repertoire of rousing songs, including such as "There's a Meetin' Here Tonight," "City of New Orleans," "A Dollar Down" (their only charting single, peaking at number 60 in 1961), "
Have Some Madeira M'Dear," "Lonesome Traveler," "Wabash Cannonball," "
Whiskey in the Jar," and many others which are performed on their more than 25 record albums and in their concerts. The Limeliters featured in a number of television commercials, including their rendition of the jingle "Things Go Better with Coke," which became a national hit, and other commercial work for
L&M cigarettes. The group also toured extensively with a range of performers, including stand-up comic Mort Sahl and jazz singer Chris Connor, and made appearances on the TV show
Hootenanny. Gottlieb recalled that "we were singing for
Coca-Cola...the
record royalties were good...so it was a very profitable thing." At this time, their personal appearances totaled more than 300 performances a year. In 1963, the Limeliters recorded songs for the
John Wayne film,
McLintock!, released later that year. The group's career nearly came to an end in 1962 when they suffered a plane crash in
Provo, Utah while on tour. ==The Limeliters break up==