Traditional line length research, limited to print-based text, gave a variety of results, but generally for printed text it is widely accepted that line lengths fall between 45 and 75
characters per line (cpl), though the ideal is 66 cpl (including letters and spaces). For conventional books line lengths tend to be 30 times the size of the type, but between 20 and 40 times is considered acceptable (i.e., 30 × 10pt font = 300 pt line). For printed works with multiple
columns, 40–50 cpl is often better.
Punctuation should preferably
hang outside the measure. Generally, if the measure is wide, the
leading of a text should be increased—if the measure is short, it can safely be decreased. Reverse text, i.e. white text on black, also requires more leading. The experience of the reader can also be considered as a factor when determining the count of characters within text lines. For novice readers, text lines should contain between 34 and 60 characters, 45 being the optimal number. Texts for expert readers could contain between 45 and 80 characters, with an optimal count of 60 characters. ==Electronic text==