On 3 January 2015, Singaravelan released an audio note citing that all the distributors will go on a hunger strike in order to protest against the losses they incurred. They submitted a petition in the
Madras High Court to seek permission to go on fast at
Valluvar Kottam, as they initially demanded to fast in front of Rajinikanth's residence in Poes Garden which was denied due to security reasons. The protest saw the likes of political activists with
Seeman of
Naam Tamilar Katchi supported the distributors. While the move saw various reactions from politicians and members of the film fraternity,
Rockline Venkatesh, the film producer insisted Singaravelan and other distributors not to malign Rajinikanth's image, whereas T Siva of Vendhar Movies who purchased the film's Tamil Nadu theatrical rights stated that "Many distributors faced losses due to the poor performance of the film, but it is not right to talk about the losses while the film is still running in theatres. When it is completely out of theatres by Pongal, we will sit together with all parties concerned, including Rajinikanth, and find a solution". but was later withdrawn after the producers assured the parties that the losses should be compensated. After a discussion with film exhibitor Tiruppur Subramanian, Venkatesh on 12 February announced that he agreed to settle only 10 percent of the losses which the distributors declined and later asked for a full refund. On 17 February 2015, distributor Singaravelan had announced a 'mass begging protest' in front of Rajinikanth's residence.
Reactions Following the distributors protests, on 18 February, the
Tamil Film Producers Council (TFPC) condemned their decision as well as holding Rajinikanth accountable for the film's losses. They also claimed that it is "unethical to harass Rajinikanth and the producer Venkatesh" and stated that "the issue should be resolved amicably". Rajinikanth's fans also planned to stage counter protests against the distributors in response to the begging protest staged by distributors. == Compensation ==