Linktree

Linktree was established in 2016, out of annoyance regarding social media that do not allow multiple hyperlinks in profiles. Linktree stated that they were "working on it" with their "representatives on Instagram." In December 2018, the number of users reached 1 million, then 3 million by the end of 2019. By October 2020, Linktree had gained more than 8 million users. As of March 2021, the number of users reached nearly 16 million, with an increase of 300% over the previous year. In August 2021, Linktree announced the acquisition of smart link provider Odesli to become a "one-stop-shop" for musicians seeking to monetize their art. ==Features and subscriptions==

Linktree is a freemium service: it is free, but also offers a 'Pro' subscription launched in April 2017, which gives more benefits, such as more customization options, more detailed analytics, email sign-up integration, removal of the Linktree logo, etc. Users can upload as many links as they wish despite not subscribing. Pro analytics allows users to view their click-through rates. Both offerings allow users to create a personalized and customizable page, that houses all social media links and official websites. Linktree also partnered with Amazon, allowing users to upload their Amazon store profile as an affiliate link. Amid the George Floyd protests, Linktree allowed users to adopt a 'Support Anti-Racism' icon, which pops a tab linking visitors to articles to further understand racism, organizations to donate to, and places to protest. ==Accolades==

In 2019, Linktree was included in CNBC's 'Upstart 100' list of "brightest, most intriguing, young startups promising to become the great companies of tomorrow." In March 2020, Fast Company placed Linktree as fourth place in the 'Most Innovative Companies of 2020' list in the 'Social media' category for "making Instagram's 'link in bio' into a sleek menu for sharing articles, merch, or paid partnerships." were Reddit (2018 and 2021), Are.na (2019) and Genies, Inc. (2022). ==Funding==

On 27 October 2020, Linktree announced that it had received US$10.7 million in Series A financing from Airtree Ventures and Insight Partners. The funding is the company's first from an institutional investor. In 2022, Linktree raised $152 million at a valuation of $1.7 billion. The investment round led by Index Ventures and Coatue Management. ==See also==