Marketing Warner Bros. invested over $100 million in the marketing campaign for
Edge of Tomorrow. The film was initially titled
All You Need Is Kill after the
light novel, but as filming ended in July 2013, Warner Bros. changed the title to
Edge of Tomorrow; Warner Bros. president Sue Kroll said the title was changed partly due to "negative chatter" about the word "kill" in the title. Doug Liman, who said he rejected the title
All You Need Is Kill because it "didn't feel like it was the tone of the movie I had made", wanted to rename the film
Live Die Repeat, but Warner decided to use that just as the tagline. Viz Media released a new edition of the light novel on , 2014, retitled
Edge of Tomorrow. It also published a
graphic novel adaptation of the light novel on , 2014. For the film's release on home media, Warner Bros. formed two teams for a , 2014,
Tough Mudder endurance event series in
Black Diamond, Washington. The teams included
YouTube personalities and participants from the TV series
American Ninja Warrior. Warner Bros. based the teams on the soldiers from "J Squad" in the film. To promote teamwork, the two teams competed in a Tough Mudder obstacle course.
Box office forecast Weeks before the film's release, reports in early May 2014 predicted an underwhelming box-office performance in the North American (United States and Canada) box office for
Edge of Tomorrow. Several weeks later, the estimate decreased by .
Box Office Mojo reported that four of Cruise's films with original material—
Valkyrie (2008),
Knight and Day (2010),
Jack Reacher (2012), and
Oblivion (2013)—failed to gross more than in North America. The website forecast that
Edge of Tomorrow would gross in North America and in other territories.
TheWrap said that the studio focused on theatrical releases in other territories where Cruise "remains a major force" in drawing audiences.
Box office Edge of Tomorrow initiated its theatrical run in several territories on , 2014, and rolled out to a total of for its opening weekend of , 2014. It grossed on its opening weekend. After the film's theatrical run,
Entertainment Weekly said it had a "lukewarm box-office reception" despite praise from critics.
Opening weekend The film had premiere screenings in
London,
Paris, and
New York City on , 2014. The cast and the crew mimicked the film's time loop premise by attending the premieres in a single day, traveling westward to attend them on a staggered schedule. The film was screened in New York City at , the time chosen to refer to the film title. The film was released in theaters in —including the United Kingdom, Brazil, Germany, Spain, and Indonesia—on the weekend of , 2014. Certain territories with strong
association football followings were chosen so the film could screen to audiences before the month-long
2014 FIFA World Cup began on , 2014.
Edge of Tomorrow competed against
Maleficent starring
Angelina Jolie, which opened the same weekend in .
The Hollywood Reporter called the film's debut a "soft" opening. In many territories,
Edge of Tomorrow ranked third behind fellow new release
Maleficent and holdover
X-Men: Days of Future Past. These included the United Kingdom, where the film ranked third and grossed , where Cruise's 2013 film
Oblivion had opened with , and Germany, with an income of compared to
Oblivions .
Edge of Tomorrow ranked first in Indonesia and Taiwan, grossing and , respectively. Its opening weekend in in Indonesia was Tom Cruise's biggest opening, to date, in the country.
Deadline.com said the film had good
word of mouth, citing significant increases in Saturday grosses compared to the Friday grosses in the United Kingdom, Germany, and Spain.
Second weekend In the first week of June 2014,
Edge of Tomorrow opened in markets, including North America, China, Russia, South Korea and France. The film was now showing in and . The film led the global weekend box office with in North America and elsewhere.
Edge of Tomorrow topped the Chinese box office with , encompassing admissions in .
Edge of Tomorrows debut in both Russia () and South Korea (, taking advantage of a
five-day holiday) marked Tom Cruise's highest-grossing opening weekend in both countries.
Edge of Tomorrow was released in in North America on , 2014. The ticket service
Fandango reported advance tickets surpassed Tom Cruise's previous film
Oblivion, but were being overcome by the competing film
The Fault in Our Stars.
Edge of Tomorrow grossed on the opening weekend, ranking it third below
The Fault in Our Stars () and
Maleficent (). Polling firm
CinemaScore said 61% of the opening weekend audiences were male. It reported that audiences overall gave
Edge of Tomorrow a "B+" grade, where younger filmgoers gave "A" and "A−" grades. The
Los Angeles Times said the disappointing box office performances of non-franchise films
Edge of Tomorrow and
Blended, both produced and distributed by Warner Bros. Pictures, indicated risky investments by the studio, which had better success earlier in the year with franchise films
The Lego Movie and
Godzilla (2014).
Subsequent weekends In its second weekend of release in North America ( 2014),
Edge of Tomorrow had a "light"
second-weekend drop of 43% due to
word of mouth and grossed on the second weekend. In the same weekend in territories outside North America, the film was on . With approximately admissions, it grossed . China, Russia, and South Korea, respectively, had the film's largest weekend grosses among the territories. In South Korea, the film ranked first at the box office for two consecutive weekends, grossing a total of by , 2014. In Japan,
Edge of Tomorrow was released on , 2014, under the light novel's title
All You Need Is Kill. The film opened second in the weekend rankings behind
Maleficent, with an intake of $4.5 million. , with $15.3 million,
Edge of Tomorrow is the sixth-highest-grossing foreign movie of the year in Japan, and the 21st overall.
Home media Edge of Tomorrow was released on
DVD,
Blu-ray, and
video on demand in the United States on , 2014. The Blu-ray includes over of bonus features. Similarly, some digital retailers listed the film under the title
Live Die Repeat: Edge of Tomorrow. The DVD and Blu-ray releases grossed in the United States. On July 5, 2022,
Edge of Tomorrow was released on
4K Blu-ray. ==Reception==