According to
Billboard magazine, in 1982, Grace Jones was an early pioneer in the direct-mail marketing of music videos, a strategy later used by bands like
The Police. A joint agreement between Island Records and Vestron Video placed a flyer for a mail-order performance film inside the first 100,000 copies of
Living My Life. The video cassette was offered at a promotional price of $39.95. Per the
Billboard report, the campaign targeted a very select group of fans, and while innovative, VHS sales ultimately accounted for only about 25% of the promotion's total sales figures. ==Singles==