In 1949, Claiborne won the
Jacques Heim National Design Contest (sponsored by ''
Harper's Bazaar''), and then moved to
Manhattan where she worked for years in the
Garment District on
Seventh Avenue, She worked as a designer for the Dan Keller and Youth Group Inc. fashion labels.
Liz Claiborne Inc. Claiborne became frustrated by the failure of the companies that employed her to provide practical clothes for working women, so, with husband Art Ortenberg, Leonard Boxer, and Jerome Chazen, she launched her own design company, Liz Claiborne Inc., in 1976. In 1980, Liz Claiborne Accessories was founded through employee Nina McLemore (who decades later would launch a label of her own, in 2001). Liz Claiborne Inc. went public in 1981 and made the Fortune 500 list in 1986 with retail sales of $1.2 billion. Claiborne listed all employees in her corporate directory in alphabetical order, to circumvent what she perceived as male hierarchies. She controlled meetings by ringing a glass
bell and became famous for her love of red—"Liz Red". She would sometimes pose as a saleswoman to see what average women thought of her clothes. ==Personal life, retirement, and death==