MarketLloyd Rigler
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Lloyd Rigler

Lloyd Eugene Rigler was an American businessman and philanthropist. Rigler and his partner Lawrence E. Deutsch made Adolph's Meat Tenderizer a national brand. His most notable philanthropic effort was the 1994 establishment of the Classic Arts Showcase, a free, non-commercial television channel promoting the performing arts, film, and fine art.

Early life and education
Rigler was born in Lehr, North Dakota, to Frank and Jeannette Rigler, who ran a general store serving the farming community in the town of Wishek, North Dakota, where the family lived. As a young man, Rigler moved to Chicago, where he lived with relatives and worked to save money to attend the University of Illinois, from which he graduated in 1939. == Career ==
Career
After graduating from college, Rigler moved to New York City to go into theater. To support himself, he worked as an interviewer for a marketing research agency and did the initial research for the Waring Blender. He later headed guest relations at RCA's exhibit introducing television at the New York World's Fair in 1940. After the fair, he trained as an RCA Victor Red Seal record promotion specialist. Rigler moved to Los Angeles a year later, and became a Los Angeles salesman for Decca Records. In 1942, during World War II, Rigler enlisted in the US Navy, Lawrence E. Deutsch and Rigler met when Rigler was working in the food business: he leased space from Deutsch. They two men went into business together in the mid-1940s. bought the Adolph's recipe and name from Adolph Rempp, a chef and restaurant owner in Santa Barbara, California. They later sold the Adolph's brand to Unilever. • Los Angeles County Museum of Arts- donations == Death ==
Death
Rigler died of cancer on December 7, 2003, at age 88, at his home in Los Angeles. == See also ==
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