Media response The story, and the athletes' multiple versions of it, dominated Olympic headlines, and was described as "overshadowing the worthy accomplishments of athletes who trained for years."
NBC drew criticism for its handling of Lochte's account. On August 24, 2016, Lochte's attorney stated about the prior week, "I’ve had every media outlet in the world reach out to me, the biggest news shows, the biggest talk shows." The scandal drew social media mockery and then scorn, including commentary about white privilege and rude Americans. #Lochtegate became a trending topic on Twitter, alternatively dubbed as #LochMess, with the social media phenomenon drawing media coverage. with
Time awarding the meme a silver medal. while
Jimmy Fallon parodied Lochte at the
MTV Video Music Awards with attendee Michael Phelps' joy "noticeable from the start."
Aftermath in Brazil In Brazil, the events "shocked and deeply angered Brazilians, who said it cast a false negative shadow on their city" Some Brazilians drew parallels between the swimmers' actions and U.S. foreign policy.
Reactions by fellow athletes Fellow American swimmer
Lilly King said, "It’s sad that people aren’t focusing on how well the U.S. Olympic team did. This might have been the best team we've ever had." Swimmer
Maya DiRado, who earned four medals said, "We wish that that hadn't taken attention away from our week of swimming because it was a phenomenal week for Team U.S.A. and U.S. swimming, and it was a phenomenal week on week two for those athletes on track and field."
Conor Dwyer added, "It was tragic that the last week of the games that's all they're talking about and we don't want that to reflect poorly on U.S.A. swimming."
Michael Phelps said, "It's always hard to see a friend and competitor go through a hard time like this. I know what it feels like and I've been through it before."
Marketability impact on involved swimmers Marketers believed future professional and business opportunities for Gunnar Bentz, 20, and Jack Conger, 21, would be significantly reduced.
MediaMiser reported Lochte's favorability rating changed from 90% positive on August 14–15 to 70% negative on August 17–18, with
Forbes projecting a reduction of "at least $5-10 million in future lifetime income" due to damage to his personal brand. After Lochte's statements,
Speedo and
Ralph Lauren ended their endorsement deals with Lochte, with Speedo announcing that the company would donate $50,000 from Lochte's endorsement fee to
Save the Children in Brazil. The Brazilian newspaper
O Globo reported that other sponsors of Ryan Lochte, the Airweave and
Syneron Candela also terminated their contracts. According to a commentator and sports business analyst for
ESPN,
Darren Rovell, Lochte will lose US$1 million. However, Lochte signed new endorsement deals with Pine Bros Softish Throat Drops with the campaign slogan "Forgiving On Your Throat" Pine Bros CEO Rider McDowell told Yahoo Finance there was a 20% sales increase in the week following the signing. He also joined
Dancing with the Stars. During the live installment of the season premier, two men wearing anti-Lochte T-shirts rushed the stage while Lochte was receiving his scores. They were tackled by security guards, then arrested by the
Los Angeles Police Department and charged with suspicion of criminal trespassing. Lochte stated his intent to participate in the Tokyo Olympics in 2020. On August 26, Lochte announced that he will be making a celebrity appearance at a
Wizard World Comic Con in
Richmond, VA in September 2016.
Discipline of the athletes On August 18,
U.S. Olympic Committee CEO Scott Blackmun apologized for the incident On August 19, the International Olympic Committee created a disciplinary commission for the four swimmers, to investigate the matter and potentially sanction the athletes. On August 21, Blackmun stated that further action would occur involving the four.
USOC & USA Swimming sanctions On September 8, both the U.S. Olympic Committee and USA Swimming suspended Lochte for 10 months and Bentz, Conger and Feigen for four months. and "Each of the athletes has accepted responsibility for his actions and accepted the appropriate sanctions." Chuck Wielgus of USA Swimming stated, "Unfortunately, this storyline took attention away from the athletes who deserved it the most" and "These [swimmers] took accountability for their mistakes and are committed to represent themselves and our country with the great character and distinction we expect." == Commentary==