The DBU awards the best
national team players each year, with an award to the best senior team player, as well as the best player in three of the DBU's six national youth teams. ;Player of the Year Since 1963, the DBU has awarded the Danish
Player of the Year in a vote amongst the Danish players. In the time of amateur football, only players in the domestic league could achieve the prize, and even after the emergence of paid football in 1978, no players in foreign clubs were eligible for the award. When the award was finally opened to all Danish players, domestic and abroad, in 1983, national team captain
Morten Olsen was the first player to win the
Player of the Year award taking all Danish players into consideration. The record number of award wins is four, by
Brian Laudrup (1989, 1992, 1995, and 1997). ;Young Players of the Year The Young Players of the Year Awards on the other hand are sponsored by
Arla Foods. The awards were initially known as (the Milk Talent Awards) in order to promote the line of
dairy products of the company then known as MD Foods. DBU found new sponsor
DONG (later DONG Energy), an oil company, in 2004 but Arla went on to sponsor the prize which was renamed (the Arla Talent Awards) in 2005. ==National team contract negotiations==