'' said Stefani donned a "high-fashion interpretation of a traditional Native American headdress." The "
cowboys and Indians" themed music video for the song was directed by
Melina Matsoukas, and premiered on November 2, 2012. It was removed by the band the next day amid controversy for its
stereotypical depiction of
Native Americans. No Doubt released a statement on their website apologizing: "As a multi-racial band, our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history. Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately. The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness. We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are." The American Indian Studies Center of the
University of California, Los Angeles – whom No Doubt claimed to have consulted prior to filming the video – released an
open letter to No Doubt which noted "perceptions that American Indians are mere historical relics, frozen in time as stereotypically savage, primitive, uniquely-spiritualized and – in the case of Native women – hyper-sexualized objects to be tamed", and said the video "is replete with such highly offensive and destructive images of Native peoples in general and Native women specifically" and that it was "rife with imagery that glorifies aggression against Indian people, and, most disturbingly, denigrates and objectifies Native women through scenes of sexualized violence", but commended the band's decision to remove the video. == Track listings ==