MarketLookout Santa Cruz
Company Profile

Lookout Santa Cruz

Lookout Santa Cruz is a digital newspaper launched in November 2020 based in Santa Cruz, California. It was created by Ken Doctor, a media analyst who had studied the decline of local newspapers in the United States. Its parent company is Lookout Local. Lookout Santa Cruz receives philanthropic support, advertising revenue, and online subscription revenue. Lookout won a Pulitzer Prize for Breaking News Reporting in 2024 for its coverage of the 2022–2023 California floods.

History and operations
Lookout Santa Cruz launched in October 2020 with about $2.5 million raised from philanthropy from organizations including the Knight Foundation, the Google News Innovation Challenge, and the Silicon Valley Community Foundation. Most employees are paid $65,000 to $70,000 per year. == See also ==
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