Servitje was born in the capital of Mexico,
Mexico City, on November 20, 1918. His father, Juan Servitje, a baker by profession, and his mother, Josefina Sendra, had immigrated to Mexico from
Catalonia in Spain. Servitje was Bimbo's president from 1945 to 1981, and remained chairman until 1994. He co-founded Bimbo in 1945 with ten delivery vans and thirty-eight employees. By 2017, Bimbo owned 100 brands in 22 countries. The company reported $10.7 billion in sales in 2015. ==Death==