Brought into TSR by Gary Gygax Gary Gygax, co-inventor of the
role-playing game
Dungeons & Dragons and partner in the company
TSR, had been sent to Hollywood in 1982 to work on licensing the
Dungeons & Dragons brand, leaving fellow board members of TSR, Kevin and
Brian Blume to run the day-to-day operations of the company. While in Hollywood, he was involved in the making of the
Dungeons & Dragons animated television show and exploring the possibility of a
Dungeons & Dragons film adaptation. During the course of his work, Gygax met Flint Dille, and they worked together on a series of
gamebook-type novels and a script for an unmade
Dungeons & Dragons film. In 1984, Gygax was alerted to the fact that TSR was in debt for $1.5 million and the Blumes were looking for a buyer. In an attempt to bring new investment money into the company, Gygax asked Flint Dille to arrange a meeting with his sister, Lorraine Williams. Although Williams turned down Gygax's invitation to invest money in TSR, Gygax did hire her, on the basis of her management experience, to manage TSR. Williams successfully worked with creditors of TSR to get money coming back into the company again. both brothers then sold their stock to Williams, making her the majority shareholder. Former TSR employee
Mike Breault has stated that he does not recall a rumored ban by Williams on playing games in the company during his time in TSR, but does go on to say that the vast majority of the products were not playtested. Upon leaving TSR, Gygax had founded
New Infinities Productions, Inc., and subsequently developed a new fantasy role-playing game, spanning multiple genres, called
Dangerous Journeys. When the product was released by
Game Designers' Workshop, Williams immediately sued, claiming that the game infringed upon intellectual property that TSR owned. With no product to sell, Gygax's new company was driven out of business. Under Williams's direction, TSR initially maintained its leadership position in role-playing games, and expanded further into additional fields, including magazines, as well as paperback fiction, and even comic books. Williams held the rights personally to
Buck Rogers through her family, and she encouraged TSR to publish games and novels based on the Buck Rogers license. In 1988 she edited
Buck Rogers: The First 60 Years in the 25th Century. However, in the early 1990s, TSR fell behind both
Games Workshop and
Wizards of the Coast in terms of sales volume. Seeing the profits being generated by Wizards of the Coast with their
collectible card game Magic: The Gathering, TSR attempted to enter this market in 1994 in with
Spellfire: Master the Magic (followed by
Dragon Dice). In addition, despite a history of publishing only one or two hardcover novels each year, TSR also decided to publish twelve novels in 1996. Sales of
Dragon Dice through the games trade started strongly, so TSR quickly produced several expansion packs. In addition, TSR tried to aggressively market
Dragon Dice in mass-market book stores through
Random House. However,
Dragon Dice did not catch on through the book trade, and sales of the expansion sets through traditional games stores sold poorly. In addition, the twelve hardcover novels did not sell as well as expected. Despite total sales of $40 million, TSR ended 1996 with few cash reserves. When Random House returned an unexpectedly high percentage of the year's inventory of unsold novels and
Dragon Dice for a fee of several million dollars, TSR found itself in a cash crunch. With no cash available, TSR was unable to pay their printing and shipping bills, and the logistics company that handled TSR's pre-press, printing, warehousing, and shipping refused to do any more work. Since the logistics company had the production plates for key products such as core D&D books, there was no means of printing or shipping core products in order to generate income or secure short-term financing. Bob Abramowitz of
Five Rings Publishing Group met with Williams and he was able to negotiate with her to secure an option for the purchase of TSR, using funding from
Wizards of the Coast. With no viable financial plan for TSR's survival, Williams sold the company to Wizards of the Coast in 1997. ==Auction of Buck Rogers collection==