Filming and release The
music video for "Losing You" was directed by
Melina Matsoukas and shot at multiple locations in the township of
Langa in
Cape Town, South Africa in the first week of September 2012. Initially supposed to be shot in
Brazzaville, filming eventually had to be moved to Cape Town to coincide with Knowles's shoot with the local
Elle magazine November issue. Partly inspired by Italian photographer Daniele Tamagni's book
Gentlemen of Bacongo, which documents
La Sape ("Society for the Advancement of People of Elegance"), the original idea of the video had been to pay tribute to the fashions in the
Republic of the Congo. In the video, Knowles dances and sings in people's kitchens, barbershops and a tailoring shop, takes a 15-seater taxi, rides a bike around a neighborhood, and swims in a community pool.
Reception , as seen in "Losing You". The video garnered a highly positive reception by reviewers. Rachel Brodsky of
MTV's Buzzworthy Blog noted that the "super-stylish video takes a cinematic, yet nonchalant tone that we're certain only Solange could pull off," and added, that the team was "blown away by this series of looks" in the clip. Gerrick D. Kennedy of the
Los Angeles Times music blog wrote that the song was "best enjoyed with its accompanying video", which he described as a "lush clip [...] set in a sartorial dream of bold colors, Knowles’ chic styles — and a bevy of fine gentlemen known as
Les Sapeurs." Julee Wilson from
The Huffington Post found the video "as good as we thought it would be" after watching the teaser video and wrote that "from bright power suits, to cheeky hot pants paired with colorful cardigans, the duo have created a visual feast that is fully feeding our sartorial souls. Not that we'd expect anything less from our favorite style star."
E! Online's John Boone compared the video to previous clips by Knowles' elder sister
Beyoncé, writing that "Solange doesn't have to be omni-
bootylicious or perform insane choreography in even more insane heels (in reality, she just bops along to the beat, how relatable is that?!). She gets to focus her energy on being awesome and wearing awesome floral cardigans and having awesome times with her awesome friends." Its concept was also likened to Janet Jackson's "
Got 'til It's Gone" video.
VIBE Vixen writer Krystal Holmes noted that "Knowles' comeback song 'Losing You' gives us a visual that exceeds expectations for any viewers artistic eye. Cape Town surely had a field day when Solange and her newfound crew arrived to show off all sides of their youth. Bike riding, jumping into pools and dancing in the streets make for a playful video." ==Track listing==