The NBA label was originally a part of
Atlantic Records' when
YoungBoy Never Broke Again signed his 5-year record deal with the label and music had begun being officially licensed to a company titled Never Broke Again, LLC. The label has since grown to be independent of Atlantic and is now signed under
Motown Records who distribute their music. The collective released their second project together, ''Ain't 2 Long'', which was distributed through UnitedMasters. The compilation sees appearances from D-Dawg, Meechy Baby, NBA Ben 10, NBA Big B, NoCap, Phat Black, P Yungin, Quando Rondo, RJAE, Rojay MLP, and the label's co-founder, YoungBoy Never Broke Again. On September 8, 2021, following the promotion of
Ethiopia Habtemariam to the Chairman and CEO of Motown Records in March, it was announced that Never Broke Again and Motown Records would enter a joint venture deal and the label would be led by Youngboy and Kyle "Montana" Clairborne. Following the label's joint venture deal, Never Broke Again released their first project under the label,
Never Broke Again: The Compilation, Vol. 1 on November 19, 2021. The eighteen-track project features artists such as Big B, RJae, NoCap, Meechy Baby, P Yungin, RoJay, Herm, Quando Rondo, and NBA YoungBoy, the label's primarily pushed artists. On June 10, 2022, the label released its first project of the year,
Never Broke Again Presents: Green Flag Activity, the title dedicated to the infamous green flags that they use to represent themselves. The sixteen-track album was preceded by two singles, "Pull Up Actin" by YoungBoy Never Broke Again and P Yungin which was released on April 1, 2022, and "Gang Baby" by YoungBoy Never Broke Again and P Yungin featuring RJAE and Rojay MLP. The collective's second project of the year, the
Halloween themed
Never Broke Again: Nightmare on 38th St was released on October 28, 2022. It was preceded by one single, "Searching" by NBA Ben 10. The project only featured artists from YoungBoy's hometown, Baton Rouge. ==Roster==