Lottie Moss was discovered at the 2011 wedding of Kate Moss where she was a bridesmaid. Her subsequent employment with
Storm Management existed from at least 2014. Moss's first photoshoot was an appearance in
Teen Vogue. Moss's first full editorial was via
Dazed magazine. That same year she was also featured in a series of ads for
Calvin Klein, whom her half-sister had also modelled for. Moss was first shown on a
Vogue front-cover during 2016, appearing on the cover of
Paris Vogue alongside model
Lucky Blue Smith. In 2021, Moss announced she would be selling nude photos of herself on the content subscription service
OnlyFans. Moss defended the decision by saying she was a "very sexual person". In an interview with the
Private Parts podcast Moss revealed that because her career had heavily benefited from
nepotism she had an uncomfortable relationship with fame. She further explained that she enjoyed the control she had in the creation of her own content. In 2025, Moss appeared as a contestant on
Netflix's reality competition television series,
Celebrity Bear Hunt. ==Personal life==