The Marsdens started Lounge with £1,000. They ran a
fishing tackle e-commerce business before founding Lounge. Their first product was a "triangle" underwear set. It was created by sourcing components individually and assembling them in small batches. The first 100 sets were cut at a family home and sewn in
Bulgaria. By June 2023, sales reached £68.5 million, with compound annual growth of 70.45 per cent over three years. ==References==