Love Is Like an Itching in My Heart

One of the group's most powerful singles, this uptempo and brassy dance single was somewhat of a departure from the group's much lighter, pop-oriented sound, with a production set for an uptempo soul sound similar to that of material by fellow Motown groups Martha and the Vandellas and the Four Tops. The lyrics tell of how the narrator has been "bitten by the love bug" and no matter what she does, she can't "scratch it" (the itch created by the bite of the love bug). Lead singer Diana Ross' bandmates Florence Ballard and Mary Wilson accompany Ross, as she sings about her lover's grasp on her heart. The girl group performed the hit live on CBS variety program The Ed Sullivan Show on Sunday, May 1, 1966. ==Reception==

Billboard said of the song "more exciting sounds from the girls in this slow rhythm rocker with solid back beat." Cash Box described the song as a "throbbing, rhythmic, pop-blues romancer all about a real lucky gal who has finally found the guy that she’s always dreamed about." Record World called it "the new pearl in the string of Supreme hits" and said that it "has all their beloved tricks." == Personnel ==

• Lead vocals by Diana Ross • Background vocals by Florence Ballard and Mary Wilson • Instrumentation by the Funk Brothers • Baritone saxophone by Andrew "Mike" Terry == Charts ==