History
Love Radio was previously known by its call letters DZMB (previously broadcasting under call letters KZMB until 1948) when it began broadcasts on the FM band in 1975 from its first broadcast days on the AM band. Back then, it played mainstream pop, later relegating to easy listening music. As DZMB, it also introduced and institutionalized the deep-voiced radio announcers. In the 1980s, Manuelito F. Luzon, then station manager of DZMB, conceptualized the station's branding identity. In the 2000s, Love Radio was reformatted to a contemporary masa, a format that was trending on the landscape of FM radio in the country which was started by rival stations since the dawn of the new millennium. ==Love Radio stations==