Background The
Diane Martel-directed music video for "Love Sex Magic" premiered on March 22, 2009. In an interview with
MTV News, Ciara said: "It's all about showing another side of me with this video. I'm basically giving you a show you'd see in
Vegas—and it's my love, sex and magic show. He's the voyeur and I play with him a little bit. I got my inspiration from the
Crazy Horse show and just from the shows [in Vegas], period. It's giving you the elements of love and sex and magic." In a later interview about the video, Ciara stated that she had to lick Timberlake's ear, and at one point, he was licking her neck and they were "freestyling." Martel wanted them to do something "edgy," so they found a "cool way to do it." Ciara noted the different pauses in cuts in between the tapings, commenting "so it's licking on the neck, again, then his biting on my neck, again. It was really funny."
Synopsis The video opens with Ciara and Timberlake face to face, caressing seductively. The camera cuts to Ciara who appears almost impervious to gravity. Dressed in lingerie, she maneuvers around a horizontal dance pole;
background dancers are veiled in vibrant color schemes and alternating
strobe lights. The video then cuts to Ciara in a
leotard, posing in abstract and flexible poses. Ciara is then seen dressed in a tiger-striped
catsuit performing solo dance moves on a stage. Timberlake performs his verse seated onstage while Ciara performs intricate tricks, such as snaking under his legs. Then the two begin to lightly move to the track before Ciara forms her body as an armrest as he leans on her. Ciara and the dancers perform choreography and
cabaret-style moves on the pole. The
bridge of the song puts Timberlake on the ground and Ciara, standing over him, turns and performs her signature "Matrix" over him as he guides her body toward his with his right hand. The two perform and as Ciara gets up, Timberlake smacks her side as she pops to the beat. The video then cuts to a scene with Ciara in the catsuit portraying a tiger in a cage. In the final scene, Ciara and the dancers perform, dressed in 1970s-inspired tuxedos and colored afros. The video ends with clips of Ciara's multiple performance scenes from throughout the video.
Reception Nick Levine of
Digital Spy gave the video a positive review: "The video that accompanies this track is one of the year's best so far—and certainly the sexiest: Ciara licks Justin's ear, Justin reciprocates by slapping her bum, and, well, Ciara's flexibility would put many a poledancer to shame. Quite frankly, the whole thing could make a nun have impure thoughts." The video ranked at number thirty-nine on
BET's
Notarized: Top 100 Videos of 2009 countdown. The music video on
YouTube has received over 75 million views as of April 2024. ==Live performances==