The Lord Hay in question was
James Hay, 1st Earl of Carlisle, one of the early favorites of King
James I. Through 1616 Hay had been involved in a major diplomatic embassy to the court of
Henri IV in Paris, where Hay had negotiated a potential marriage between James's son and heir Prince Charles, the future
Charles I, and a daughter of the French king. (The negotiations were not fruitful in 1616, though a decade later Charles would marry Henri's daughter
Henrietta Maria of France.) Hay's embassy was characterized by extraordinary lavish banquets, masques, processions and shows of all types – a pattern of indulgence that continued when Hay returned to Britain.
Lovers Made Men was one of the shows of this period; Lord Hay used it to welcome and entertain the French Ambassador, the
Baron de Tour. The performance of the masque was organized for Lord Hay by Jonson's patron
Lucy Russell, Countess of Bedford. ==The show==